Activation Rate
Activation rate measures how many new signups complete the key onboarding milestone. Formula: Activation rate = Activated users ÷ New signups × 100%.
Inputs
Enter signups and activated users for the period.
Summary
Onboarding completion for the cohort.
Activation rate
64.0%
Signups
500
Activated
320
Best practices
- Define a clear activation milestone tied to product value.
- Measure time‑to‑activation and drop‑off to improve onboarding.
- Segment by acquisition source and plan to target improvements.