Customer Cohorts
Track retention by signup cohort to understand how engagement changes over time. Enter sizes and retention percentages for key months to compare cohorts.
Inputs
Enter cohort size and retention for month 1 and month 3.
Summary
Compare retention across cohorts.
Jan cohort
Size: 200
M1 85.0%
M3 70.0%
Feb cohort
Size: 180
M1 82.0%
M3 66.0%
Tips
- Define consistent cohorts (by signup month, plan, or channel).
- Track early retention milestones (week 1, month 1) and long‑term (month 3+).
- Pair with revenue retention to understand expansion effects.