Engagement Rate

Measure interactions per impression to evaluate content or campaign engagement. Enter engagements and impressions to compute engagement rate and normalized counts.

What is engagement rate?

Engagement rate is the percentage of impressions that result in an interaction (like, comment, click, share, etc.).

How to use this calculator

Provide total interactions and impressions for a period. The calculator returns engagement rate and per‑1,000 normalization.

Why it matters

High engagement signals relevance and quality, boosting organic reach and conversion likelihood.

Assumptions & limitations

Interaction definitions vary by platform. Normalize by content type and audience segment for fair comparisons.

Formula

Engagement rate = Engagements ÷ Impressions × 100%. Engagements per 1,000 impressions = Engagements ÷ Impressions × 1,000.

What counts as an engagement?

Depending on platform, engagements may include likes, comments, shares, clicks, saves, video plays, or dwell time. Define a consistent set for comparison.

Benchmarks

Typical ranges vary: organic social posts might see 0.5–2% engagement, paid campaigns differ by objective. Focus on relative trends within your audience and content type.

How to increase engagement

• Write clear, audience‑specific headlines and CTAs.
• Use visuals and storytelling tailored to each platform.
• Post consistently and at optimal times for your audience.
• Encourage interaction (questions, polls) and respond to comments.
• Test formats (video, carousel) and iterate on winners.

Example

If a post receives 3,500 engagements from 100,000 impressions, rate = 3,500 ÷ 100,000 × 100% = 3.5%. Engagements per 1k = 35.