Feature usage frequency

Estimate average repeats per active user for a feature over a period. This helps gauge depth of value beyond first‑time adoption.

Inputs
Enter active users and total feature uses in the period.
Avg uses/user 2.88
Moderate
Summary
Engagement depth indicators.
Avg uses/user
2.88
Status
Moderate
Active users
800
Total uses
2,300

Interpreting frequency

Frequency complements adoption by showing depth of use. Averages near or above three uses per user in a month indicate repeated value. Investigate distribution (how many users are heavy vs. light) for fuller insight.

Ways to improve

  • Reduce effort and clicks for repeat workflows.
  • Make high‑value actions easy to rediscover and complete.
  • Bundle adjacent steps into one cohesive flow.