Stickiness calculator (DAU/MAU)
Stickiness estimates habit formation by comparing daily or weekly active users to monthly active users. A common benchmark is DAU ÷ MAU × 100%. Higher stickiness suggests users return frequently and find ongoing value.
Inputs
Enter active user counts for the period. Summary updates instantly.
DAU/MAU 24.0%
ModerateSummary
Stickiness ratios derived from your inputs.
DAU/MAU
24.0%
WAU/MAU
60.0%
Status
Moderate
MAU
5,000
Interpreting stickiness
Stickiness highlights how frequently users engage within a month. Products with strong habit loops often see DAU/MAU above 20–40%. Consumer social and messaging can exceed 50%, while B2B workflows typically range lower.
Benchmarks
- >= 40% Strong: habitual daily use for many users.
- 20–40% Moderate: regular weekly use; good engagement.
- < 20% Low: infrequent use or niche cadence.
Improve stickiness
- Shorten time to value and reduce friction in repeat workflows.
- Use reminders and in‑product cues aligned to genuine user value.
- Build features that anchor recurring tasks, not just one‑off actions.