Time to First Value (TTFV)
TTFV tracks how quickly new users achieve a meaningful outcome. Here we measure the share of signups who reach first value within a chosen window. Faster time‑to‑value improves activation and retention.
Inputs
Enter signups and first‑value completions for the period.
Within 7 days64.0%
StrongSummary
TTFV rate and helpful context.
TTFV rate
64.0%
Status
Strong
Signups
500
Reached value
320
Defining first value
First value should reflect a clear, outcome‑oriented success (e.g., sent first campaign, closed first ticket), not just clicking around. Track prerequisites separately under activation to avoid mixing signals.
Benchmarks
- >= 60% Strong: most users succeed quickly.
- 30–60% Moderate: progress, but more guidance may help.
- < 30% Low: investigate friction and value clarity.
Ways to improve
- Streamline setup and reduce mandatory steps before value.
- Offer guided templates and tailored examples for common jobs‑to‑be‑done.
- Trigger contextual nudges until the first value event occurs.