Average revenue per user (ARPU)
ARPU measures average monthly revenue per paying customer. Formula: ARPU = MRR ÷ customers.
Inputs
Enter monthly recurring revenue and active customers.
Summary
Average monthly revenue per user.
ARPU
$20.71
MRR
$5,800.00
Customers
280
ARPU basics
ARPU helps compare value across segments and track monetization over time. Pair ARPU with churn to calculate LTV.
How to use the calculator
- Enter current MRR and active customer count.
- Use ARPU to evaluate pricing and tier performance.
- Monitor ARPU trends after launches and pricing changes.
Interpreting results
- ARPU today: $20.71.
- Rising ARPU can indicate successful upsell or improved tier mix.
Related metrics
- LTV = ARPU ÷ churn rate (monthly)
- MRR and ARR
- Net revenue retention