Annual recurring revenue (ARR)

ARR annualizes your monthly recurring revenue to provide a clear yearly view of subscription revenue. Formula: ARR = MRR × 12.

Inputs
Enter your current monthly recurring revenue.
Summary
Annualized view based on current monthly recurring revenue.
ARR
$69,600.00
MRR
$5,800.00
Multiplier
× 12

ARR basics

ARR is a simple way to express subscription revenue on an annual basis for planning, valuation, and reporting. It assumes your current MRR persists across 12 months.

What each input means

  • MRR: Current monthly recurring revenue from active subscriptions.
  • ARR: Annualized revenue, MRR × 12.

How to use the calculator

  1. Enter MRR from your billing system or MRR calculator.
  2. Use ARR for annual budgets and high‑level planning.
  3. Pair with growth rate to model future ARR scenarios.

Interpreting results

  • Today’s ARR: $69,600.00 based on MRR of $5,800.00.
  • ARR is sensitive to churn and expansion; model net revenue retention to project changes.

Common pitfalls

  • Including one‑time fees—ARR should reflect recurring revenue only.
  • Ignoring seasonality—use averages if MRR fluctuates materially.

Related metrics

  • MRR (monthly recurring revenue)
  • Growth rate (period and CAGR)
  • Net revenue retention