Monthly recurring revenue (MRR)
MRR measures predictable subscription revenue in a month. Formula: MRR = Σ(customers on plan × price per month).
Plan inputs
Enter customers and price per month for each plan or tier.
Total MRR $9,720.00
2 plansSummary
Overall MRR and key aggregates for quick reference.
MRR
$9,720.00
ARPU
$34.71
Customers
280
Plans
2
MRR explained
Monthly recurring revenue is the backbone metric for subscription businesses. It sums the predictable revenue you expect from active subscriptions in a given month.
Formula: MRR = Σ(customers × price). Use ARPU (MRR ÷ customers) to compare plans or segments.
What each input means
- Customers: Count of paying customers on the plan.
- Price / month: Monthly subscription price for the plan.
How to use the calculator
- Add one or more plans, entering customers and price for each.
- Review the summary for total MRR, ARPU, and customers.
- Compare plans to understand mix and revenue concentration.
Interpreting results
- Current MRR: $9,720.00 across 2 plans and 280 customers.
- ARPU is $34.71. Track this over time alongside churn and expansion.
- Use ARR (
MRR × 12) for annualized planning.
Example
With 200 customers at $29.00 and 80 customers at $49.00, total MRR is $9,720.00. If ARPU is lower than expected, revisit tiering and value messaging.
Benchmarks and pitfalls
- Exclude one‑time fees from MRR; only recurring revenue counts.
- Account for proration and discounts separately; keep inputs clean.
- Track expansion and contraction to understand net revenue movement.
Related metrics to track
- ARR = MRR × 12
- ARPU = MRR ÷ customers
- Net revenue retention and churn