Conversion Rate

Conversion rate measures how effectively visits or exposures become target actions. It is the core efficiency metric of the funnel.

Conversion rate is the share of visitors or users who complete a target action within a time window.

Build consistent conversion definitions, segment by source and intent, and run experiments to remove friction. Improving conversion multiplies acquisition.

Conversion rate measures how effectively you turn visits or exposures into a target action such as signup or purchase. Build consistent definitions, analyze by source and intent, and run experiments to remove friction. Improving conversion multiplies all upstream acquisition efforts.

Use period counts.

Divide conversions by visitors or exposures in the period and express as a percentage.

1,000 visits, 42 signups → 4.2%.

Provide a visits and conversions example to compute CR and discuss intent differences.

Counting duplicate conversions, not separating qualified traffic, and comparing across different intents reduce signal quality.

Typical SaaS signup conversion 2–8%; checkout conversion varies by pricing model.

Typical SaaS signup conversion 2–8%; checkout conversion varies by pricing and product.

Use consistent definitions and analyze by source, device, and region to find levers.

Conversion rate ties to CPA, ROI, and funnel health and influences CAC.